Ho Chi Minh City, Vietnam, 27th April 2021 — Responding to the global transition to a pathway of lower emissions in energy and transportation sectors, First Move Group JSC (FMG) kick-off the premium E-Bike segment in Vietnam throughout introducing its exclusive importing and distributing the premium Germany E-Bike Riese & Müller in Vietnam from April 2021.
Thanks to technological innovation is leading the E-Bike revolution, bike doesn’t always mean bike. The E-Bike boom is delivering incredibly diverse and innovative approaches to mobility in the cities of today and tomorrow. Bikes are increasingly turning into e-bikes and aren’t just being seen as a status symbol but also a solution for many traffic, environmental, health and urban space concerns.
The classic electric bicycle doesn’t exist anymore. Instead, there are many different mobility and transport concepts that are legally equivalent to bicycles and provide electrical assistance up to 25 km/h. In addition, there are also S-pedelecs, that provide support up to 45 km/h and have huge potential for commuters and inner-city traffic.
In urban environments, E-Bikes offer the perfect opportunity to get away from congested roads and to enjoy the commute as a workout or mental detox, or even just to cruise past the aluminum avalanche with a grin. Cycling and innovative e-Bikes with smart features are the perfect addition to every motor pool as a symbol of an active and modern lifestyle.
The FMG’s technician team is trained about Bosch eBike Systems, which authorizes FMG to provide a wide range of products, after sale services, and premium warranty following the manufacturer’s policies. FMG will introduce the latest 2021 models of Riese & Müller to the regional market which are included E-MTB – Delite Mountain Touring, The City E-Bike – Charger3, and The Compact E-Bike – Tinker for the first time in Vietnam officially. Thus, FMG imports all Riese & Müller complete-built-unit products directly from Germany.
Keeping up with the digital transformation, FMG will launch its virtual showroom where provides customers a seamless experience both online and offline presences for product researching, test ride booking, technical assisting and on-site services across the country. FMG is going to open its physical store and service center in Ho Chi Minh City and Hanoi within the fourth quarter of 2021.
About Riese & Müller
Riese & Müller is a German manufacturer of premium E-Bikes, Cargo Bikes and folding bikes. Founded in 1993 by Markus Riese and Heiko Müller, the company today employs 550 people at its site in Mühltal near Darmstadt and operates an exclusive dealer network worldwide.
Alongside the two founders, Dr Sandra Wolf has operated as CEO since 2013, with responsibility for the strategic orientation of the company. Riese & Müller is helping to shape the mobility of tomorrow with its innovative products and as the expert for Cargo Bikes and fast High Speed (HS) bikes.
The company is synonymous with a sustainable lifestyle, user-focused product development and pioneering E-Bike technologies. Apart from the ongoing evolution of its products, Riese & Müller’s overall strategy includes a responsibility to people and the environment. In its activities, the company is guided by its four pillars of responsibility: culture, ecology, social responsibility and economics. By 2025, Riese & Müller wishes to be the most sustainable company in the E-Bike sector.
With a superlative German eye for precision engineering, their premium eBikes are both incredibly efficient and robust whilst maintaining their roots in stylish design.
Riese & Müller allows riders to easily shoulder the challenges of every possible route. Only using Bosch motors, the riders can be assured that Riese & Müller eBikes work harmoniously with the system with generous autonomy’s from the 500 Wh, 625 Wh and 1000 Wh and 1250 Wh batteries.
The passion for bikes and innovations, as well as their perfectionist approach dominate Riese & Muller’s work. The products that result are E-Bikes and Cargo Bikes of the highest quality, perfected down to the tiniest detail, featuring state-of-the-art technology and pioneering design. Or in other words, true German engineering skill.